We created a global campaign that called for an end to the political climate surrounding immigration in the US during the era of Trump. Instead of building walls to separate people, we built walls so that people could come and climb them. The “Walls Are Meant for Climbing” campaign was launched in the US, Canada, the United Kingdom, Mexico and China. Not only did it involve an OOH campaign, August 19, 2017 was declared Global Climbing Day. To mark the occasion, we teamed up with some of the world’s best climbers and over 50 climbing centers around the globe to offer free climbing opportunities to the public.
Animated by Drew Christie.