We created a new way for customers to shop using their iPhones. Through augmented reality, you can try on Converse classics and other collections virtually with The Sampler app. Simply position your mobile camera towards your foot and scale the shoe to fit over your foot. When you find the model that suits you, snap a picture to add it to your gallery. You can also share it with friends on Facebook and get their reactions. When you’ve reached a decision, buy the pair directly from the app. The Converse Sampler is a category first that has changed the way people shop for shoes online. There were over 10,000 downloads of the app. Approximately 240,000 products viewed and 22,500 photos of sneakers taken to date. This won a Cannes Silver Lion.